Ten Ren
Company Overview
 Lee
Rieho
Chairman of TenRen's Tea and TenFu Group
As the saying goes, "where there is a will, there is a way,"
our group Chairman Lee Rieho, with his enthusiasm toward tea as
well as his perseverance to the career, has developed two
well-known brands of tea: Ten Ren Tea and Ten Fu Tea, and has
contributed to make tea manufacturing from an conventional trade
into a professional and modern group. Chairman Lee Rieho has
been making consistent efforts in promoting the international
status of tea and tea culture and he strongly believes that what
one gains from the tea business should be returned to nurture
the business. After the establishment of the Luyu Tea Arts
Center and the Ten Ren's Tea Arts Culture Fund, he has invested
in the Ten Fu Museum in Fujian Province, contributing to the tea
culture with the groups sources.
Traditional Business, Modern Operation
Ten Ren's Tea Co., Ltd. was originally founded in 1953 and
had become Ten Ren's Tea Co., Ld. in 1975. For more than thirty
years, Ten Ren's Tea Co., Ltd. has been achieving steady and
strong growth through unsurpassed compassion and dedication to
the art tea and has opened 111 retail stores worldwide.
Heavily influenced by the philosophy of "Old Business, New
Management," we strive to provide excellent customer service and
quality products. We established the most modernized tea
manufacturing facility in Fat East Asia back in 1978 as well as
convenient distribution channels to accommodate the mass demands
of the public.
In our relentless effort to reach out to more customers, we
joined forces with Lu Yu Tea Culture Center in 1980 to further
develop and explore the art of tea drinking by updating and
renewing tea making utensils. Moreover, we have taken on the
philanthropic mission of "Success through Tea and Services Back
to Society" and have created the Ten Ren's Tea Culture
Foundation to pay our tribute to the society through various
customer appreciation events and other charitable activities. We
are proud to say that all Ten Ren's Tea products come with a
special touch of genuine Ten Ren's Tea compassion.
Recently, in recognition of customers' ever-changing,
fast-paced life styles, as well as the lack of relaxation spaces
and activities, we have launched our newest chain of "cha FOR
TEA". Each one of these "cha FOR TEA" stores provides a
"younger, livelier, and cozier" atmosphere for customers to
enjoy.
Additionally, a new Ten Ren's Tea VIP Club was created to
ensure that customer service and customer satisfaction remain
our company's top priorities and that communication and feedback
from our customers are well received.
"Natural, Healthy, and Compassionate" have been the backbone
of our management team. In the future, we are determined to
introduce more efficient management techniques, achieve greater
customer satisfaction, diversify our product lines, and expand
oversea markets.
We have proven that old business can have endless energy and
opportunities. Our customers, employees, and shareholders can
all remain "content, trusting, and satisfied" because the
beautiful art of tea will surely be treasured for generations to
come. |
