Opportunity for new transformation

In 1992, Ten Ren's Tea Co., Ltd. set up a special department to oversee the planning and management of new tea café chain stores.

Recently, this department has created independent Tea Station cafes and further incorporated tea Station bar stands into the existing Ten Ren's Tea stores. This combination of tea, tea making utensil, and tea beverages give all Ten Ren's Tea stores a unique market edge.

The ever-changing tastes of customers have led to another brand new franchise chain called "cha FOR TEA." In 2000, the first cha FOR TEA was opened with Ten Ren's Tea stores classic style plus a younger, hipper flair to create a new transformation for Ten Ren's Tea Co., Ltd. This new chain has not only attracted the younger generation but also provided greater opportunities for our employees to utilize their creativeness.

The future definitely calls for more innovative ideas and exciting services like "cha FOR TEA." Ten Ren's Tea Co., Ltd. will dedicate its efforts to bringing the warmest and most compassionate services to all customers.

Ten Ren's Tea VIP Associations

Ten Ren's Tea Co., Ltd. Formed the Ten Ren's VIP Association in 1994 to emphasize its commitment to excellent customer service. It provides various special actives and newsletters to all members.

There are currently over one hundred thousand members in the Ten Ren's VIP Association. Our computer system analyzes individual member's preferences and need to regularly provide product and service information to our members. We have received great recognition from the members for our complete services.

In the future, we hope to expand the scope of the club to include Ten Ren's Tea Co.'s other affiliated business. This will certainly be beneficial to all Ten Ren's VIP Association members.